Our Story

Atlas Montes: a journey rooted in tradition and excellence

At Atlas Montes, our name is inspired by the Atlas Mountains, where the earliest forms of our robes can be traced. This region, rich in history and culture, is the heart of our story and the foundation of our brand.

From the Atlas Mountains to the craftsmanship of Fez

While the Atlas Mountains mark our starting point, the city of Fez is known for its high quality and fine craftsmanship. We travel all the way to Fez to ensure that we maintain this quality in our garments. This journey reflects our strong commitment to uphold our brand values.

OUR BRAND PRINCIPLES

We maintain the highest standards, based on these core principles:

Quality: We prioritize quality above all else. Each garment is made with great care to meet our high standards.
Customer Satisfaction: We strive to exceed our customers' expectations by providing exceptional products and a great shopping experience.
Fair Trade: We strive for fair trade practices and ensure that everyone involved in the production of our garments is treated with respect and paid fairly.
Preserving History, Heritage and Craftsmanship: We honor and preserve the rich history, heritage and craftsmanship of the regions from which we source our garments, celebrating the cultural significance of our clothing.

OUR COMMITMENT TO ETHICAL PRACTICES

At Atlas Montes, the pursuit of perfection is our top priority. We never skimp on quality, because it is not one of our core principles and we do not want to be associated with it

Crafted with care: Each garment is made with the utmost care, reflecting our commitment to quality and ethical practices.
Supporting communities: We believe in creating luxury that is responsible and sustainable. Our commitment to fair trade ensures that our practices benefit the communities we work with.
Against exploitation: We are strongly against child labour and exploitation. Our luxury garments are ethically made and meet the highest standards from start to finish.

A LEGACY OF RESPONSIBLE LUXURY

At Atlas Montes, we strive to deliver exceptional quality while maintaining ethical and sustainable practices. Our thobes are not just products; they represent our commitment to preserving cultural heritage, supporting artisans, and ensuring our customers receive the best in luxury fashion.